Wednesday, 15 May 2013

Motion Graphics

The term motion graphics means graphical communication that incorporates movement over time, but it encompasses different areas of design. Film, digital video, moving type, stop-motion animation and 3D elements can all be used individually or together by a designer to create motion graphics. It is difficult to turn on your television today without coming into contact with motion graphics in some form such as advertisement spots or program opening title sequences.
More accessible high quality DV cameras and applications such as Adobe’s After Effects, Premier, and Apple’s Final Cut allows designers to explore this area without the need for separate editing and post production departments, allowing work to be fully created in house, with special effects added and editing done on the desktop.

Compositing is the combination of visual elements from different sources into single images, this often creates the illusion that all those elements are parts of the same scene. All compositing involves the replacement of selected parts of an image with other material, usually from another image. In television studios, blue or green screens may back news-readers to allow the compositing of stories behind them, before being switched to full screen. 

Motion graphics are used in the media for such things as:

Title/Credit Sequences: In a motion picture, television programme or video game, the opening credits are always shown in the beginning and lists the most important people who were involved in the production. The correct term for them is a title sequence, such as in Ocean's Eleven and Lost.
The most common opening credits order, is as follows: Name of studio, production company, producer, starring, title, featuring, casting, music, production design, editor, director of photography, producer, based on, story by, written by and directed by.
This is the title sequence for Oceans Eleven (1960)



At the start, there is a shot of a pot of Hartleys jelly pot behind a pink background because this Sting is a sponsor for a romantic movie and the colour pink represents “love”, also it is a lighter colour than Red so the strawberry jelly stands out of the background. Then there are 2 spoons jumping towards the jelly pot and they unite by the spoon handle twisting around eachother and then the spoons kissing to show romance. Then the spoons dip into the jelly pot and this may represent that a couple might share a pot with themselves. Finally the Hartleys logo wobbles on and “Sponsors The Big, Big Movie” comes up in a red glossy text to represent the strawberry jelly.